{"id":1613,"date":"2022-11-12T22:58:43","date_gmt":"2022-11-12T22:58:43","guid":{"rendered":"https:\/\/bet-consultores.com\/?page_id=1613"},"modified":"2023-02-20T17:12:38","modified_gmt":"2023-02-20T17:12:38","slug":"investigacion-de-mercados","status":"publish","type":"page","link":"https:\/\/bet-consultores.com\/index.php\/investigacion-de-mercados\/","title":{"rendered":"Investigaci\u00f3n de mercados"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1613\" class=\"elementor elementor-1613\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-185a2f7 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"185a2f7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65708be\" data-id=\"65708be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0228788 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0228788\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-228da64\" data-id=\"228da64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adaacd0 elementor-widget elementor-widget-spacer\" data-id=\"adaacd0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.0 - 30-10-2022 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));-ms-flex-item-align:stretch;align-self:stretch;-ms-flex-negative:0;flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-929745a elementor-widget elementor-widget-text-editor\" data-id=\"929745a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.0 - 30-10-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h5><span style=\"color: #085272;\"><strong>\u00bfQu\u00e9 es la investigaci\u00f3n de mercados?<\/strong><\/span><\/h5><p><strong>La\u00a0investigaci\u00f3n de mercados\u00a0es la sistem\u00e1tica y objetiva identificaci\u00f3n, obtenci\u00f3n, registro, an\u00e1lisis, presentaci\u00f3n y distribuci\u00f3n de datos e informaci\u00f3n acerca de una situaci\u00f3n espec\u00edfica de mercadotecnia que enfrenta la empresa, con el prop\u00f3sito de mejorar la toma de decisiones para la soluci\u00f3n de problemas y\/o la identificaci\u00f3n de oportunidades de mercadotecnia<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-769c267 elementor-widget elementor-widget-text-editor\" data-id=\"769c267\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5><span style=\"color: #085272;\"><strong>Hay varios tipos de Investigaci\u00f3n de Mercado<\/strong><\/span><\/h5><ol><li><strong>Investigaci\u00f3n Exploratoria<\/strong><ul><li>Es un an\u00e1lisis preliminar de la situaci\u00f3n<\/li><li>Sirve para identificar la informaci\u00f3n para la toma de decisiones o para apoyar el desarrollo de herramientas de investigaci\u00f3n<\/li><li>Es adecuada para el reconocimiento y definici\u00f3n del problema y los cursos de acci\u00f3n a seguir una vez formulada la hip\u00f3tesis<\/li><li>Las fuentes son:<ol><li>Secundarias<\/li><li>Observaci\u00f3n directa<\/li><li>Entrevistas a expertos<\/li><li>Focus Group<\/li><\/ol><\/li><\/ul><\/li><\/ol><ol start=\"2\"><li><strong>Investigaci\u00f3n Concluyente<\/strong><ul><li>Eval\u00faa y selecciona los cursos de acci\u00f3n<\/li><li>Puede ser:<ol><li>Descriptiva: describe las caracter\u00edsticas de los consumidores.<\/li><li>Causal: es para comprender cuales son las variables que son la causa de lo que nos interesa predecir<\/li><\/ol><\/li><\/ul><\/li><\/ol><ol start=\"3\"><li><strong>Investigaci\u00f3n de monitoreo de desempe\u00f1o<\/strong><ul><li>Se utiliza en control de programas de mercadeo, para monitorear cambios en:<ol><li>Mediciones de desempe\u00f1o<\/li><li>Conocimiento, comprensi\u00f3n y penetraci\u00f3n de distribuci\u00f3n y precios<\/li><\/ol><\/li><\/ul><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01b6cd2 elementor-widget elementor-widget-text-editor\" data-id=\"01b6cd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5><span style=\"color: #085272;\"><strong>Metodolog\u00eda<\/strong>\u00a0 \u00a0<\/span> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/h5><ol><li><strong>Cuantitativos a trav\u00e9s de:<\/strong><ul><li>Encuestas personales.<\/li><li>\u00a0Presencial<\/li><li>On Line<\/li><li>Blind test.<\/li><\/ul><\/li><li><strong>Cualitativos a trav\u00e9s de:<\/strong><ul><li>Sesiones de grupo (Focus Group).<\/li><li>Entrevistas de profundidad.<\/li><li>Mystery Shopper (Cliente Fantasma)<\/li><li>Blind test<\/li><\/ul><\/li><\/ol><p><strong><em>Blind Test: <\/em><\/strong><strong><em>son aquellas\u00a0encuestas en donde ni las personas que lo implementan o los encuestados conocen a la firma comercial. <\/em><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6fdd10 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"d6fdd10\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-584838a\" data-id=\"584838a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d488b53 elementor-widget elementor-widget-heading\" data-id=\"d488b53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.0 - 30-10-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">Deseo m\u00e1s informaci\u00f3n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e613df elementor-widget elementor-widget-button\" data-id=\"2e613df\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/bet-consultores.com\/index.php\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Haz clic aqu\u00ed<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-000e669\" data-id=\"000e669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f8074b9\" data-id=\"f8074b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6556137 elementor-widget elementor-widget-text-editor\" data-id=\"6556137\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><strong><em>\u201cEl oportuno conocimiento del mercado permite orientar toda nuestra estrategia de Marketing de una manera eficiente, maximizando la rentabilidad de cada inversi\u00f3n\u201d\u00a0<\/em><\/strong><\/span><\/p><p><span style=\"color: #ffffff;\">BET Consultores\u00a0 \u00a0 \u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es la investigaci\u00f3n de mercados? La\u00a0investigaci\u00f3n de mercados\u00a0es la sistem\u00e1tica y objetiva identificaci\u00f3n, obtenci\u00f3n, registro, an\u00e1lisis, presentaci\u00f3n y distribuci\u00f3n de datos e informaci\u00f3n acerca de una situaci\u00f3n espec\u00edfica de mercadotecnia que enfrenta la empresa, con el prop\u00f3sito de mejorar la toma de decisiones para la soluci\u00f3n de problemas y\/o la identificaci\u00f3n de oportunidades de &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/bet-consultores.com\/index.php\/investigacion-de-mercados\/\"> <span class=\"screen-reader-text\">Investigaci\u00f3n de mercados<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"_links":{"self":[{"href":"https:\/\/bet-consultores.com\/index.php\/wp-json\/wp\/v2\/pages\/1613"}],"collection":[{"href":"https:\/\/bet-consultores.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bet-consultores.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bet-consultores.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bet-consultores.com\/index.php\/wp-json\/wp\/v2\/comments?post=1613"}],"version-history":[{"count":19,"href":"https:\/\/bet-consultores.com\/index.php\/wp-json\/wp\/v2\/pages\/1613\/revisions"}],"predecessor-version":[{"id":2140,"href":"https:\/\/bet-consultores.com\/index.php\/wp-json\/wp\/v2\/pages\/1613\/revisions\/2140"}],"wp:attachment":[{"href":"https:\/\/bet-consultores.com\/index.php\/wp-json\/wp\/v2\/media?parent=1613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}